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How to create a portfolio

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The portfolio is essential to get noticed.

Creating a portfolio is a good way of growing your online presence.

The portfolio is used to showcase your skills and projects.

It can help you to get a job, freelancer gig, or, internship.

Create my portfolio for free »

What is a portfolio

The portfolio can have the same purpose as a CV. Most CVs are written with text, while the portfolio is for showcasing, so it is visual with images and often more detailed than the CV.

It is a place where you can show your work experience and showcase the projects that you are most proud of.

Your online portfolio can be shared with its link to companies, hiring managers, and recruiters, so that they can notice you.

It is about showing and giving others an understanding of who you are as a professional.

Why create a portfolio

It is a great way of growing your online presence and get noticed.

It can be used to get a job or to attract clients to your services.

Having it online as a website. Makes it possible for people all over the world to find you.

The design of the porfolio will give the reader an impression of who you are. Make sure that it appears in a good and presentable way!

Who is a portfolio for

Creating a portfolio can be important for your career.

It can be helpful when searching for a job, a freelancing gig, or showcasing your skills towards a new client.

Typical roles that use portfolios are professionals such as, but no limited to:

Software developers

UX designers

Graphic designers

Photographers

Marketing professionals

Architects

Writers

Ever heard about W3Schools Spaces? Here you can create your portfolio from scratch or use a template.

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What are the most important sections in a portfolio

There are many different ways of creating a portfolio.

How to create it depends on what type of professional you are, who you are building it for, and why you are creating it.

You have to test, fail and learn to find out which type of portfolio that is right for you!

There are some sections which is essential for all types of portfolios, summarized below:

1. Hero section.

The hero section is the first thing people see when they enter your portfolio.

It is displayed under your logo and menu.

The hero section helps the reader to understand what you offer, why someone should work with you, and the value that you provide with your services.

It often contains a call to action button like "contact me", "book a meeting" or similar.

2. About me section.

Give the reader a short summary about yourself.

Include subjects such as your education, work experience, projects and interests.

Help the reader to understand what you are passionate about and your superpowers (the things that you are really good at).

Remember to keep it short and simple.

3. Projects section.

List the projects that you have worked on. The most used way is to order the list by date, but in some cases it can make sense to order them in another logical way.

Add details to each project, which includes your role, what you did, and, how the project turned out.

Adding pictures to showcase what you built is a plus! Showcase the things that you are proud of.

4. Contact me section.

Let the reader know how and where they can get in touch with you.

Add your contact details and other contact channels such as your GitHub profile, LinkedIn, Youtube and so on.

Portfolio examples

Check out some portfolio examples.

You can load the portfolio templates in W3Schools Spaces. Get started with publishing your portfolio in a few clicks.

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What do I need to know to create my own portfolio?

HTML, CSS and JavaScript are the foundational languages to create a website.

You can come a long way just using these three!

Create the structure with HTML. The first thing you have to learn, is HTML, which is the standard markup language for creating web pages.

Learn HTML ❯

Style with CSS. The next step is to learn CSS, to set the layout of your web page with beautiful colors, fonts, and much more.

Learn CSS ❯

Make it interactive with JavaScript. After studying HTML and CSS, you should learn JavaScript to create dynamic and interactive web pages for your users.

Learn JavaScript ❯

How to create a portfolio step-by-step

Follow the steps to create your portfolio from the ground up.

Preparations

Decide which code editor to use and set up your environment.

W3Schools has created an easy to use code editor called W3Schools Spaces. Sign up and get started in a few clicks.

Start for free ❯

Create your index.html file. So that you are ready to enter the code.

All set up. Lets go!

Step One: Add HTML Skeleton

Type an HTML skeleton code, which is the starting point for your website. It is the structure which holds the code and ensures that it is properly displayed on the internet.

Read here for how to create a basic HTML Skeleton: How to create a HTML Skeleton

Step Two: Add Navigation Bar

The navigation bar is a short representation of the content on the website.

It is one of the first things that a visitor will see.

It helps the visitors to find and navigate through the content on website. It is important to create well-structured navigation. So that your visitors can find what they are looking for.

Here is an example of how to create a top navigation bar: How to create a Top Navigation Bar

Step Three: Add Hero section

The Hero section, together with the navigation bar, is the first section of your portfolio that people will see.

It should contain short information about several things such as:

Who are you?

What do you offer?

What is your profession?

Why should people work with you?

Which actions should you take?

Write in first-person and keep it short and simple.

Additional things preferred in the hero section are:

Eye-catching graphics, either as a background or side-by-side with the text.

An action button that leads to content on your portfolio or to the content of another website.

Here is an example on how to create a Hero section: How to create a Hero image

Step Four: Add About Me section

In this section, you can get creative. This can help you to to stand out.

Here you can personalize the content and write about yourself more in-depth.

The content you can include in this section is:

Your introduction

Who are you as a professional

Your education

Your skills

Your work experience (present and/or past)

Your hobbies

Your goals and ambitions

In a way, you can consider the "About me" section as a short summary of your CV.

Feel free to write about yourself in first person.

Personalization and making people understand you as a person might bring you more attention.

Here is an example on how to create an about me section: How to create an About Me section

Step Five: Add Work Experience section

The work experience section highlights the experience, knowledge, and competence that you have made along your way.

Here you can add:

Links to your projects with the project name and/or short description of what the project is about.

Links to blog posts that you have written with title and/or short description about what it is about.

Your professional awards or achievements.

Highlighting your work and your accomplishments is a way to create opportunities for yourself.

Visual representations such as images or graphics.

Step Six: Add Contact section

The contact section is the section that lets your visitor get in touch with you.

You should always include a way for visitors to contact you, either through a contact form or by writing down your contact information such as:

Address

Email

Phone number

E.g. Github profile, LinkedIn profile, Youtube profile and so on.

Here is an example on how to create a basic contact section: How to create a Contact section

Step Seven: Add Footer section

The footer can be experienced as a minor section, but it is an important one of every website.

It is about showing critical information based on your website goals and the needs of your visitors.

Often it contains technical information about copyright, but it can hold other information, such as:

Link to "Privacy policy" page

Link to "Terms of use" page

Contact information

Website navigation links

Links to social networks

Link to your shop

Here is an example on how to build a footer section: How to create a Footer section

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How to Make a Portfolio (with Pictures) - wikiHow

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CategoriesWork WorldJob SearchJob Application DocumentsHow to Make a Portfolio

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Last Updated: July 28, 2022

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Portfolio Essentials

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This article was co-authored by Brandy DeOrnellas, PCC, ESQ.. Brandy DeOrnellas is a Professional Certified Coach specializing in life and career aspirations and transitions. She also serves company founders and small business owners. She is a former attorney with more than three years of experience as a coach. Brandy holds a JD from Harvard Law School. She also holds a BA in Social Welfare and a BA in Political Science from The University of California, Berkeley. In addition to her formal education, she has multiple coaching certifications, including a Professional Coaching Certification from The University of California, Davis, and a Relationship Coach Certification from Prepare/Enrich. She is a Professional Certified Coach (PCC) with the International Coaching Federation.

wikiHow marks an article as reader-approved once it receives enough positive feedback. In this case, 88% of readers who voted found the article helpful, earning it our reader-approved status.

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Portfolios show your creative or professional talents in a way that is far more extensive and elaborate than a résumé offers. The elements of your portfolio largely depend on what field you’re going into, but there are a few basics that apply to all types.

Steps

Part 1

Part 1 of 4:

Portfolio Essentials

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1

Include a table of contents. Portfolios are large, extensive collections showcasing your ability to perform a certain type of work. Including a table of contents makes it easier for prospective employers, administrators, or clients to navigate through your work and immediately access the information they need.[1]

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Create your table of contents after you finish your portfolio but include the list at the front of your other material.

You do not need to list page numbers if you do not include them in your portfolio, but if you do decide to number the pages in your portfolio, list those numbers in your table of contents.

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2

Introduce a traditional résumé. It's always wise to have a traditional résumé on hand in case someone requests it instead of your portfolio. Within the portfolio itself, a standard one to two-page résumé can act as a quick summary or abstract of what lies ahead.

Include your contact information, including e-mail address, phone number, and mailing address at the top of the page.

List your basic career or academic goal.

List your academic credentials, including any degrees or certificates.

Describe your work experience.

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3

Describe your goals in a personal statement. On a separate page, write a paragraph detailing your short-term and long-term goals.

For short-term goals, describe where you see yourself within one to two years.

For long-term goals, explain what you want to be doing five to ten years from now.

Your personal statement should also include information about what you stand for in terms of work ethic, creative philosophy, management philosophy, and so on.[2]

X

Expert Source

Brandy DeOrnellas, PCC, ESQ.Career & Life Transition Coach

Expert Interview. 15 December 2021.

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4

Outline your skills and experience in greater detail. Consider the required skills that are likely to be requested. List these skills as large headings and provide examples of how you can meet these requirements.[3]

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List any jobs that required you to use the skill mentioned. Explain, briefly, which on-the-job tasks developed or made use of that skill.

List any personality traits that exemplify that skill and provide specific examples.

Also list anything you learned, officially or unofficially, that indicates the use or existence of the skill in question.

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5

Include samples. Note that the types of samples you include will vary based on the nature of your portfolio and field of interest.[4]

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For graphic arts and related fields, you will need to include visual photographs of your work.

For writing and related fields, you will need to include text samples.

You can include print samples, DVDs, videos, and other multimedia examples when appropriate.

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6

Attach testimonials and recommendations. Include photocopies of any positive remarks or recommendations received from past sources related to your field.[5]

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You can include recommendations from customers, clients, employers, co-workers, professors, or reviewers.

Employer evaluations can also be included, especially if they are notably favorable.

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7

List any awards and honors. Include a list of any awards, honors, or scholarships you received within your field.[6]

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If you received certificates for any such awards, include photocopies in your portfolio as proof.

If you do not have certificates for your awards, simply list the name of the award, when you won it, and why you won it or what the award was issued for.

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8

Describe any related conferences you participated in. If you took part in any conferences or workshops within the field, list them on a separate page. Include when the conference took place, where, and the organization that sponsored it.

Make special note of any conferences or conventions you presented at.

Also list any that you merely attended.

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9

Mention your academic credentials. Your academic credentials usually expand upon the knowledge gained during your highest level of education.

List any degrees, licenses, and certifications.

Also provide an official transcript, if possible, or a list of relevant courses.

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10

Provide documented proof of your accomplishments. If any articles have been written about your accomplishments, include copies of those clippings in your portfolio.

National journals and large newspapers are the most impressive sources, but you should still include articles written by local news sources, academic institutes, and Internet sources.

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11

List any military credentials. If you were in the military, provide a record of your service.

Include information about any awards, badges, or ranks you earned during your time in the military.

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12

Provide references. List professional and academic sources who would be willing to promote your work and skills if asked.

Choose wisely and ask permission from each source before listing him or her as a reference.

Include full names, job positions, e-mail addresses, mailing addresses, and phone numbers. Also briefly state how that reference is connected to you.

Limit your references to a single page and list between three to five people.

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Samples

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1

Go for quality over quantity. Instead of overwhelming the portfolio by including a full listing of your past work, only include 15 to 20 samples of your highest quality pieces.[7]

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Begin with any samples required by the organization you are sending your portfolio to.[8]

X

Expert Source

Brandy DeOrnellas, PCC, ESQ.Career & Life Transition Coach

Expert Interview. 15 December 2021.

For instance, if a potential client wants to see work samples of advertisements geared for the music industry, include any examples you have of that before including additional examples.

Also include a few samples loosely related to the field that you are most proud of, even if they do not match the exact requirements requested.[9]

X

Expert Source

Brandy DeOrnellas, PCC, ESQ.Career & Life Transition Coach

Expert Interview. 15 December 2021.

Vary your sample types as appropriate. If you are submitting a writing portfolio, you only need to include writing samples. Those samples can include a range of genres, though, from journalism articles to blog posts or short stories.

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Enclose photographs and photocopies instead of originals. Your original works are too valuable to risk losing as your portfolio gets passed around. Take photographs of three-dimensional works and two-dimensional works and photocopy any writing samples.

Use 35-mm film or high-quality digital prints.

Show your work in the best lighting and from multiple angles.

If including an article published in a magazine, newspaper, or journal, photocopy the volume's front cover and table of contents as well as your article.

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3

Consider attaching digital samples. If you have a web design portfolio, animation portfolio, or similar portfolio that requires you to know your way around a digital format, burn your samples onto DVD instead of printing out screenshots.

For print copies of your portfolio, you should slide the DVD samples into a CD pocket and attach the pocket to your portfolio binder.

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Design & Organization

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1

Use a simple yet effective design. One way to make your portfolio stand out is to have an appropriate design.[10]

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Keep things professional. Avoid “cute” or “cool” clip art and other unnecessary add-ons. These will only distract others viewing your portfolio.

A good design does not need to be flashy. On the contrary, it should be fairly simple and straightforward. Include headings on each page and maintain the same text font, sizing, and coloring throughout. The keys to a good design are accessibility and consistency.

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2

Keep things organized. A good portfolio must be easy to navigate. An easy-to-navigate portfolio will encourage the observer to continue reading through it, but a disorganized portfolio will discourage anyone from giving it the time to sort through.[11]

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For print copies, organize your portfolio in a three-ring binder and place labeled dividers in between each different section.

For digital slideshow copies, include a title on each slide to indicate which section the information belongs to.

For websites and blogs, separate each section by giving it its own separate webpage.

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3

Ask for help reviewing your portfolio. Before you send your portfolio out, ask a professional to review it for you and offer any guidelines about areas that need improvement.[12]

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You can ask academic advisers, trusted employers, or acquaintances in the same field.

Alternatively, you can also try to locate career centers and workshops in your community for help. Check with your local library, town hall, or local churches for free or cheap career services.

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4

Create digital copies in addition to print copies. A print copy of your portfolio is essential, but digital copies can be helpful, too.

Digital copies in the form of websites and blogs are especially helpful. You can send prospective employers, clients, or customers a link to your online portfolio along with your initial cover letter.

Additionally, having your portfolio in a fixed location online will allow potential employers and clients to find you even without you seeking them out first.

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Portfolio Types

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1

Create a career portfolio. While there are many different types of careers and specific portfolio elements that go along with each field, in general, a career portfolio should be based around a showcase of work within your field of choice.

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2

Make an art portfolio. When building a portfolio as an artist, you need to determine which pieces of artwork best show your range of skills.[13]

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Build a graphic design portfolio. When creating a portfolio with graphic design in mind, only include samples of graphic design work.

Construct a photography portfolio. Search through your collection of photographs to build a portfolio of photographs illustrating meaningful content and ideal aesthetics.

Gear your portfolio toward art school. If you decide to put together an art portfolio for the purpose of getting into art school, you will need to put together a range of work that demonstrates the skills the art school will want to see.

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3

Build a culinary portfolio. In your culinary portfolio, include pictures of yourself at work, photos of your food, copies of menus you designed, and copies of recipes you created.

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4

Put together a modeling portfolio. A modeling portfolio should contain various headshots of you looking your best.

Build a male model portfolio by studying poses used by other male models.

Do a baby model portfolio by taking professional photos in a variety of poses and outfits. Continually update the portfolio as your baby ages.

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Create an acting portfolio. This portfolio should include headshots as well as a detailed listing of your acting credentials and experience, along with a list of works you performed in and reviews you received.

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6

Build a fashion design portfolio. A fashion portfolio should include photos and sketches of your work as well as swatches from fabrics you've used.

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License: Creative Commons<\/a>
\n<\/p>


\n<\/p><\/div>"}

7

Put together a writing portfolio. A writing portfolio should include samples of your writing that demonstrate both your range as a writer as well as any fields of writing you specialize in.

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License: Creative Commons<\/a>
\n<\/p>


\n<\/p><\/div>"}

8

Make a jewelry portfolio. As with fashion portfolios, a jewelry portfolio should include detailed photos and sketches of your creations.

{"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/c\/cb\/Make-a-Portfolio-Step-28.jpg\/v4-460px-Make-a-Portfolio-Step-28.jpg","bigUrl":"\/images\/thumb\/c\/cb\/Make-a-Portfolio-Step-28.jpg\/aid2948262-v4-728px-Make-a-Portfolio-Step-28.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"

License: Creative Commons<\/a>
\n<\/p>


\n<\/p><\/div>"}

9

Build a teaching portfolio. A teaching portfolio should include a list of your teaching credential as well as student work that resulted from effective teaching methods you implemented.

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License: Creative Commons<\/a>
\n<\/p>


\n<\/p><\/div>"}

10

Create an interior design portfolio. When seeking out work as an interior designer, include detailed photographs of interior design projects you worked on in the past.

{"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/d\/d9\/Make-a-Portfolio-Step-30.jpg\/v4-460px-Make-a-Portfolio-Step-30.jpg","bigUrl":"\/images\/thumb\/d\/d9\/Make-a-Portfolio-Step-30.jpg\/aid2948262-v4-728px-Make-a-Portfolio-Step-30.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"

License: Creative Commons<\/a>
\n<\/p>


\n<\/p><\/div>"}

11

Make an advertising portfolio. Build this sort of portfolio by including samples of past advertising campaigns you worked on.

{"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/0\/01\/Make-a-Portfolio-Step-31.jpg\/v4-460px-Make-a-Portfolio-Step-31.jpg","bigUrl":"\/images\/thumb\/0\/01\/Make-a-Portfolio-Step-31.jpg\/aid2948262-v4-728px-Make-a-Portfolio-Step-31.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"

License: Creative Commons<\/a>
\n<\/p>


\n<\/p><\/div>"}

12

Learn more about online portfolios. Online portfolios are easiest to create when using a blog platform, especially if you have limited web design experience.

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License: Creative Commons<\/a>
\n<\/p>


\n<\/p><\/div>"}

13

Build a financial portfolio. Financial portfolios are much different than portfolios demonstrating creative or professional abilities.

Build a stock portfolio or make a mutual funds portfolio by diversifying and investing wisely.

Construct a property portfolio. Research various properties to determine which can produce positive cash flow.

Create a gold-based wealth portfolio by learning about the best ways to invest in gold and precious metals.

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What should not be included in a portfolio?

Brandy DeOrnellas, PCC, ESQ.

Career & Life Transition Coach

Brandy DeOrnellas is a Professional Certified Coach specializing in life and career aspirations and transitions. She also serves company founders and small business owners. She is a former attorney with more than three years of experience as a coach. Brandy holds a JD from Harvard Law School. She also holds a BA in Social Welfare and a BA in Political Science from The University of California, Berkeley. In addition to her formal education, she has multiple coaching certifications, including a Professional Coaching Certification from The University of California, Davis, and a Relationship Coach Certification from Prepare/Enrich. She is a Professional Certified Coach (PCC) with the International Coaching Federation.

Brandy DeOrnellas, PCC, ESQ.

Career & Life Transition Coach

Expert Answer

Don't include works that don't represent the best of what you’ve accomplished, even if that means significantly editing down your portfolio to a few select works.

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How do I make an impressive portfolio?

Brandy DeOrnellas, PCC, ESQ.

Career & Life Transition Coach

Brandy DeOrnellas is a Professional Certified Coach specializing in life and career aspirations and transitions. She also serves company founders and small business owners. She is a former attorney with more than three years of experience as a coach. Brandy holds a JD from Harvard Law School. She also holds a BA in Social Welfare and a BA in Political Science from The University of California, Berkeley. In addition to her formal education, she has multiple coaching certifications, including a Professional Coaching Certification from The University of California, Davis, and a Relationship Coach Certification from Prepare/Enrich. She is a Professional Certified Coach (PCC) with the International Coaching Federation.

Brandy DeOrnellas, PCC, ESQ.

Career & Life Transition Coach

Expert Answer

Choose work that is as similar to the work you’d be expected to perform in this role (ie. if you’re applying for a commercial interior design role, you’ll want your portfolio to demonstrate your capacity for commercial work).

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What is a blog platform?

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A blogging platform is the software or website that you use to publish your content onto the internet in the form of a blog. There are many websites where you can create a blog for free.

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References

↑ https://www.themuse.com/advice/4-secrets-to-building-a-portfolio-thatll-make-everyone-want-to-hire-you

↑ Brandy DeOrnellas, PCC, ESQ.. Career & Life Transition Coach. Expert Interview. 15 December 2021.

↑ https://skillcrush.com/2016/08/22/17-portfolio-tips/

↑ https://medium.com/@andrewcouldwell/tips-for-creating-a-great-portfolio-website-f07e063e8371

↑ https://skillcrush.com/2016/08/22/17-portfolio-tips/

↑ https://medium.com/@andrewcouldwell/tips-for-creating-a-great-portfolio-website-f07e063e8371

↑ https://medium.com/@andrewcouldwell/tips-for-creating-a-great-portfolio-website-f07e063e8371

↑ Brandy DeOrnellas, PCC, ESQ.. Career & Life Transition Coach. Expert Interview. 15 December 2021.

↑ Brandy DeOrnellas, PCC, ESQ.. Career & Life Transition Coach. Expert Interview. 15 December 2021.

More References (4)

↑ http://freelancefolder.com/how-to-make-your-portfolio-better-than-the-competitions-portfolio/

↑ https://www.themuse.com/advice/4-secrets-to-building-a-portfolio-thatll-make-everyone-want-to-hire-you

↑ https://skillcrush.com/2016/08/22/17-portfolio-tips/

↑ https://www.cca.edu/newsroom/top-10-tips-creating-best-art-portfolio/

About This Article

Co-authored by:

Brandy DeOrnellas, PCC, ESQ.

Career & Life Transition Coach

This article was co-authored by Brandy DeOrnellas, PCC, ESQ.. Brandy DeOrnellas is a Professional Certified Coach specializing in life and career aspirations and transitions. She also serves company founders and small business owners. She is a former attorney with more than three years of experience as a coach. Brandy holds a JD from Harvard Law School. She also holds a BA in Social Welfare and a BA in Political Science from The University of California, Berkeley. In addition to her formal education, she has multiple coaching certifications, including a Professional Coaching Certification from The University of California, Davis, and a Relationship Coach Certification from Prepare/Enrich. She is a Professional Certified Coach (PCC) with the International Coaching Federation. This article has been viewed 391,222 times.

8 votes - 88%

Co-authors: 26

Updated: July 28, 2022

Views: 391,222

Categories: Job Application Documents

Article SummaryXTo make a portfolio, create a website or blog to display all of your work on. Then, you can easily send the link to prospective employers or clients. Make sure your digital portfolio is easy to navigate by creating a separate web page for each section, like a page with information about yourself, a page with all your work, and a page with your contact information. Also, keep your digital portfolio simple by using the same text font, sizing, and coloring throughout, and avoid using flashy graphics or text that will distract from your work. To learn how to choose pieces for your portfolio, keep reading!

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In other languages

Italiano:Fare un Portfolio

Español:hacer un portafolio

中文:制作作品集

Français:faire un portfolio

Русский:собрать портфолио

Português:Fazer um Portfólio

Bahasa Indonesia:Membuat Portofolio

Nederlands:Een portfolio maken

Deutsch:Ein Portfolio erstellen

العربية:تجهيز ملف تعريفي

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Co-authored by:

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"I found the simple steps easy to understand in this how-to. As a complete beginner to making a portfolio, this made it easy to know what to include for future reference."..." more

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14 Fantastic Professional Portfolio Examples - UXfolio Blog

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14 Fantastic Professional Portfolio Examples - UXfolio Blog Features Showcase Pricing Blog Log in Sign up Blog HomePortfolio TipsCareer TipsInterviewsPortfolio ExamplesGet UXfolio!14 Fantastic Professional Portfolio ExamplesÁkos Izsák April 13, 2023 Portfolio TipsA professional portfolio is a powerful tool to advance your career. That’s because it’s a great showcase of your expertise and dedication, using real-world samples and examples of your work.These examples may come from your studies, previous work experience, and even hobbies. What really matters is that you use your earlier experiences to land a new job, more clients, bigger professional network, or recognition.It’s easier to understand this concept by checking out a few exceptional examples of professional portfolios:Professional portfolio examplesAiry-pastel design portfolio by Max Berger, made with UXfolioBeautiful UX portfolio by Jaclyn, made with UXfolioCleancut media manager portfolio by Molly, made with CopyfolioUser experience designer portfolio by Robyn Hines, made with UXfolioMinimal photographer portfolio by TomTiled web developer portfolio by RobElegant painter portfolio by IgorSleek creative director portfolio by Brenna, made with CopyfolioGrid-based photographer portfolio by SebastianCreative, minimal UX design portfolio by Victoria Tu, made with UXfolioFun art director portfolio by YlimayUltra-detailed wedding photographer portfolio by DinaStylish makeup artist portfolio by EvaWhat is a professional portfolio?A professional portfolio is a physical or digital document containing work samples. Whether a professional portfolio should be a digital or physical document depends on the standards in your field. If you’re not sure, just know that nowadays, digital portfolios are the standard.The work samples in your portfolio can beorganized into galleries or folders, orincluded in case studies that reveal the process behind them.Case studies mix visuals and text to demonstrate professional skills and processes in practice. Galleries achieve the same while remaining almost purely visual: grids, feeds, carousels, etc.Who needs a professional portfolio?In some professions, having a portfolio is mandatory to land a job. In all other cases, you should consider having a professional portfolio if you think it could advance your career: get new clients, grow your professional network, and help you reach more people. But also, wanting to have a portfolio is reason enough.The 4 purposes of a professional portfolio1. Back up your resuméAlmost all jobs require a resume listing your skills, achievements, educational background, and work experience. However, there are many fields where you also need to submit a professional portfolio.Such fields include design, architecture, engineering, artistic fields, and everything that’s heavily visual. In many of these professions, the portfolio is weighted heavier than the resume.There are many reasons for this, two of the most important being taste and precision. Using your work samples – drawings, designs, layouts, and whatnot – you can prove that:You’re familiar with industry standards and practices, andYour work and taste are fit for the potential employer.2. Show your personal tasteSince portfolios are a more substantial format – mostly websites – they provide the perfect canvas for you to showcase more of your work, your personal taste, or your process. There’s an important takeaway here:Throughout your career, you might have been influenced to make choices that don’t necessarily represent your aesthetic preferences, and that’s a valuable asset: it shows that you can adapt. But in the case of your portfolio, you are the commissioner. Therefore, how it looks will give your potential employer or client a better idea of your taste.So, choose your portfolio layout, colors, fonts, whitespace, and visuals wisely.3. Reveal more about yourselfA portfolio can also contain your professional manifesto. Many professionals use their About page to tell their story of becoming who they are today – their inspirations, goals, and struggles. People find it much easier to relate to such stories than a timeline of work experience.People find it much easier to relate to stories than a timeline of work history.4. A hub for all your professional materialPortfolios are also practical. They are like a one-stop hub for everything relating to you as a professional: samples of your work, case studies, resumé, and contacts. This is especially beneficial if you do freelance work since a potential client can check out your work, your accolades, and contact you from the same place.Create a professional portfolio in 8 stepsStep 1: Choose your platformUnless you’re specifically requested to submit a physical or PDF portfolio, you should go for a portfolio website. To build one, the first step is choosing the best portfolio-building platform for you. You can go for dedicated portfolio builders – such as ours, UXfolio, that’s made for UX designers – or general website builders. Both comes with its own benefits:Website buildersWith website builders you can create any type of website: e-commerce, blog, landing pages, portfolios, and more. They usually have a vast gallery of templates that can be altered for your purposes. However, website builders can be overwhelming and distractive for those who just want a professional portfolio.Portfolio buildersAs their name suggests, portfolio builders are more specialized. Their templates are designed for portfolios, and their features are aimed at people who want to build something simple yet expressive. Because of their limitations, portfolio builders will keep you focused on all the essentials that are necessary to land a job.Step 2: Pick a templateOnce you have the platform, you should take a close look at its template gallery to find the template that’s best for you. While browsing, keep in mind that those are just templates, nothing but a foundation: you will be able to customize them according to your liking.What makes a good portfolio template?Above all, a good portfolio template is usable. Think of the people who will come in touch with it, and make sure that the template you choose will be convenient for them to use. Don’t try to reinvent the wheel: if something works or is the industry standard, there’s a good reason for it.Our advice is simple: it’s hard to miss with a clean and streamlined portfolio template. Step 3: Customize your templateThe next step is to add your personal touch to the template. For most people, this is the most enjoyable part of portfolio building. Customization means that you can play around with colors, fonts, images, page layouts, and all the fun stuff.If you’re easily distracted or prone to procrastination, we suggest you keep this step for last. Yes, the look of your portfolio is important, but it’s only second to content.Step 4: Add your work samplesThis is the part where your professional portfolio fulfills its purpose, which is to showcase your skills through samples and examples. Depending on your profession, this step can be time consuming, but here are a 5 pointers that’ll make it easier:Feature your best work only (“kill your darlings”).Leave out everything that’s irrelevant or outdated.Lead with the most impressive samples/projects.Be frugal with your words (keep the copy to a minimum).Create order with whitespace, visual hierarchy, and font styles (weight, size).Step 5: Create an About pageAccording to our data, About pages are extremely popular among portfolio visitors. Not only do they click on them, but they also spend a considerable amount of time reading them.This reflects our time as we realize how vital company culture is. Today, HR managers are looking for people who, on top of being qualified, are also a good fit. An About page can help them in this quest.What to write about on your About page?If you’re not sure what to write about, just answer a few questions from this list:Why did you choose your profession?What was your journey to becoming a professional in what you do?What are your inspirations? Where do you find inspiration?What motivates you to do what you do?What is your favorite part about beingWho are your professional heroes, and why?Your favorite books that relate to your profession.You can also upload an image of yourself (if you feel like it). This doesn’t have to be a professional portrait unless you’re working in one of those serious professions (looking at you, architects). For the rest of us, a high-quality selfie will do.Step 6: Fill in the detailsBy this time, the most challenging steps are behind you. The rest can be done on autopilot with a nice playlist in the background:Upload your resume in PDF format and make it easy to find. Always use a downloadable format so it’s easy to save. Remember: the wheel doesn’t need any reinventing.Add your contact information or a contact form (preferably on a dedicated contact page). You can use a mail-to link for your email address to make everyone’s life easier.Step 7: Find your domainHaving a domain with your name makes a big difference. It signals that you take your career seriously and makes a portfolio feel complete. If your name is already taken, try with various abbreviations, add your title, or try different top-level domains (.info, .net, etc.).Step 8: Test your portfolio before sharing itNow that’s everything set up, send the link to your portfolio to that one friend (or more) who loves you enough to be honest. You can also ask a colleague or classmate to check your portfolio. The purpose of this is to make sure that everything works as it should.How to utilize your portfolio?On top of sending it with your applications, your portfolio can help you in many different ways. Here are a few ideas on making the most of it:Ask for portfolio reviews in Facebook groups, Slack communities, or online forums. With the feedback you’ll receive you can polish your portfolio. Also, in the process you can find new opportunities and build your professional network.Share your portfolio on LinkedIn and in professional communities. LinkedIn is given, as its purpose is to promote yourself. Other professional communities (Slack channels, Discords, Reddits, Facebook groups) have dedicated channels or days where/when you can do self-promo. This makes it less awkward, as everybody else will be self-promoting.Reach out to people you look up to in your profession. No, this doesn’t have to be pushy or awkward. Just ask for their professional opinion on your work and for career advice. This, also, can help you perfect your portfolio and build your professional network.If you’ve read this far, you’re ready to take the first steps toward creating an impressive portfolio for yourself. If you want to learn more about portfolio building and portfolios in general, check out some of our relevant guides and articles:18 Digital Portfolio Examples & a Guide for Yours3 Portfolio Cover Page Tips with Great Examples49 Stunning Portfolio Templates & a Guide for Choosing YoursIf you’re looking for a portfolio builder that was made for UX/UI and product designers, try our product, UXfolio! Portfolio TipsÁkos Izsák UX career expert & creative @UXfolio. I've been participating in and writing about UX design for 4 years. In my free time, I read, listen to opera, and work out. Hit me up at akos@blog.uxfol.io Portfolio builder tool for UX designersBuild a beautiful portfolio quickly and easily Try UXfolio for Free! Top companies want to see your design process and decisions in your portfolio Give context and explain the challengeDescribe how you solved the problemShow the results and what you achievedSummarize what you have learned Try UXfolio for Free!A typical mistake I see in UX portfolios is lack of content explaining their contribution to the effort, the images are only the final product and not the process to get there. Crystal Kubitsky, UX Lead at Elsevier Clinical SolutionsUX is very much about strategy and if the person is not showing how they got from A to B, they appear to be another UI trying to move into a UX role. Lauren Kelly, Lead UX & Service Designer at Wipro DigitalStart creating a UX portfolio, that gets you hired Try UXfolio for Free! ProductFeaturesShowcasePricingLog InSign UpFAQEducational partnershipStudent Ambassador ProgramBlogUX Portfolio Template UX Designer Portfolio UI Designer PortfolioProduct Design PortfolioUX Portfolio ExamplesLegalTerms & ConditionsPrivacy PolicyImprintFollow Us Contact Usinfo@uxfol.io© 2013 - 2019 UXfolio LLC Made with ♥︎